Client Feedback

I have had some feedback from my 'client', and as this is designed to be a business case study with the focus on responding to client requirements, analysis, and expectations, have decided that the feedback is therefore integral to the design process.

As such, I have included it (with slight editing so as to remove extraneous material).


Feedback is as follows:-


Hi David

...It is important that you generate some original content, including some original writing. We both need to think about what that could/should be. Your analysis of target audience is correct; any such showcase site will have prospective students as a key audience, and they are mainly young people, so right away this has implications for the style of writing; we could also introduce search engine optimization as part of the brief for the writing on the site. One idea for original content might be mini-interviews with students and/or staff...

I take on board your analysis of the UCA website but... that is not necessarily a good starting point for a journalism showcase site. It may be better starting with a blank slate as to look and feel. The emphasis on splitting the media specialties as a basis for navigation is also perhaps not so good: all the industry feedback we are getting just now talks about convergence and cross-media skills. [We] need to be selling [students'] versatility to potential employers - translating that to a navigation structure would take you a different route to that suggested.

The department could buy a domain name and some hosting for this project, in which case you could come up with some possible ideas for a site name, and that in turn could lead to different and interesting ideas as to look and feel.

One final thought is that it might be possible to commission work from other students for the site - eg animation students could supply comic strip style animations. That sort of thing could enliven a site like this, but of course it can also complicate the project - you would have to consider the pros and cons of such a commissioning approach.

S.